Analysis Grid, Codes and Conventions

 Name: Yasmin Simmonds

Video Analysis

Fill in this Grid to help you build the information for your voice over.

You can fill one in for each of the music videos you are going to use in your voiceover.

Choice 1 - Linkin Park: Burn It Down

Choice 2 - Drake: Started From The Bottom

Choice 3 - Pentatonix: Daft Punk  

Music Video: Linkin Park - Burn it Down	Times (so you know which part of the music video to use in your edit)	Why have these conventions been used (use this column to explain other column)? http://www.youtube.com/watch?v=dxytyRy-O1k
What style is the video? [narrative, as live, concept performance, other] and why has this been used?	This music video is “as Live” because the video is filmed in a studio then edited to give the supernatural effects.
What genre specific conventions are present in the music video? clothing performance mise en scene (props, setting) attitude theme of video colouring / grading	Clothing is black. Performance is a live effect, the band members stick to the shadows and dark parts. Props and setting looks like a dark room filled with black music equipment. The room has the odd spotlight to give a dark effect. Nearer the end a fire effect is introduced which again gives a dark effect. The theme is (as they song title suggests) burning down a building. There is a lot of fire and dark colours. The tone of their voices is also quite deep/ dark.	The dark clothing and props gives you a dark atmosphere. In this genre of music it is typical for the band/ artist to wear dark colours, have piercing and tattoos. It’s a stereotype given to this genre. The dark atmosphere, the dark clothing, the loud music, low bass and the constant changing camera angles give you the typical alternative music video. The atmosphere is supposed to be dark, the music loud and the colours deep as this gives you the “Bad Boy” image they have.
How does the video relate to the lyrics, is it illustration, amplification, disjuncture and why do you think this?	It illustrates the band gradually burning a building down but it is mainly	The song is about burning a building down. As the song goes on, the building they are supposedly in gradually burns down.
Are there any intertexual references?	nope
Are there any uses of voyeurism?	nope
What editing conventions are present? [jump cuts, cut to the beat, frequent cuts] and why have they been used?	Frequent cuts are used to show all the band members.	The added effect of the frequent cuts and the constant changing of shooting conventions all add to the dark effect they want to give cross.
What shooting conventions are present? [close-ups, low angle shots, different styles of camera angle] and why have they been used?	They use a lot of shooting conventions so you can see the whole picture.  Talk about what they are and where they have been used.	The cameras try to capture a 3D effect by panning around the band and quickly change camera angles from close up to a wide pan. This shows you the band, the background and shows you the whole pictures as opposed to one stationary camera showing you the band.
How has star iconography been achieved?	How are band / main singer made out to be stars? They are the main attention in almost every camera angle.	Every music video aim is to show off the band and the song. The main attention should be the band members or artist as well as the background as both will give the audience a feel for the personality of the band and the meaning of the lyrics.

Music Video: Drake – Started from the bottom	Times (so you know which part of the music video to use in your edit)	Why have these conventions been used (use this column to explain other column)? http://www.youtube.com/watch?v=RubBzkZzpUA
What style is the video? [narrative, as live, concept performance, other] and why has this been used?	This music video is “as Live” because the video is in typical public areas however it has been staged so none of the public is in it.
What genre specific conventions are present in the music video? clothing performance mise en scene (props, setting) attitude theme of video colouring / grading	The clothing is light colours, typical everyday clothes that are comfortable. The club area turn to dark branded clothes. The club area gives a different atmosphere to the other scenes. The performance is a live performance as it is a typical public area such as a supermarket, the street, a house party etc. The props used are daily used props such as a car, supermarket products, alcohol, etc The attitude is quite relaxed, it sort of takes you through a persons life, day and night. There is a big variation of the colours as the video progresses. For example the colours start out bright then turn to deeper colours nearer the end.	There are two different atmospheres in this music video. One is brightly lit, in the day time, at well known places such as a supermarket. The other is a dark nightclub/ underground hangout with dark clothes, alcohol, smoking and younger people. You can see the difference in atmosphere due to the bass, tune and colour schemes.
How does the video relate to the lyrics, is it illustration, amplification, disjuncture and why do you think this?	Its all about starting out as a child then moving up in the world. Hence the title “Started From The Bottom”
Are there any  intertextual references?	No
Are there any uses of voyeurism? (Sexual scenes)	Yes – R&B is typically known for having uses of voyeurism.
What editing conventions are present? [jump cuts, cut to the beat, frequent cuts] and why have they been used?	Its mainly cameras panning and close ups of the main artist. This is typical of a R&B/ Rap music video.	This shows off/ brings attention to the artist whilst allowing you, as the audience, get to see what’s happening. In this case you follow the main character through what I assume to be his weekend/ his life.
What shooting conventions are present? [close-ups, low angle shots, different styles of camera angle] and why have they been used?	Most were close-ups or wide pans however there were a few high shots above everyone to give the impression they are of a lower class.
How has star iconography been achieved?	The main character is wearing brighter colours to everyone else so they stand out more.

Music Video: Pentatonix – Daft Punk	Times (so you know which part of the music video to use in your edit)	Why have these conventions been used (use this column to explain other column)? http://www.youtube.com/watch?v=3MteSlpxCpo
What style is the video? [narrative, as live, concept performance, other] and why has this been used?	It has aspects of a “Live Performance” in the sense that it was recorded live however it was edited to get the current outcome.
What genre specific conventions are present in the music video? clothing performance mise en scene (props, setting) attitude theme of video colouring / grading	The clothing is a supernatural theme. They filmed each group member singing their part of the song and edited it together so you had a five way split screen. The props were only the clothing and the editing software. The music video is upbeat and cheerful; this gives the audience a fun/ happy atmosphere. The colors’ was mainly blue.	The split screen effect works great with this group as it shows their unique and unusual personality. It gives the music video their own unique touch.
How does the video relate to the lyrics, is it illustration, amplification, disjuncture and why do you think this?	Disjuncture because the lyrics have no link with the music video.
Are there any  intertextual references?	No
Are there any uses of voyeurism? (Sexual scenes)	No
What editing conventions are present? [jump cuts, cut to the beat, frequent cuts] and why have they been used?	They use frequent cut and they use split screen up to five times. This shows the audience the whole group and gives a different approach to music videos. Split screening is very common.
What shooting conventions are present? [close-ups, low angle shots, different styles of camera angle] and why have they been used?	Split screen show the whole group, the attention is spread equally. Close ups (head and shoulder shot) shows the person singing so no attention is lost on background or the clothes they wear.
How has star iconography been achieved?	They are the main focus of the music video, there are plain background colours that bring attention to the group.