Style of Music Video

A Narrative Music Video is a music video that tells a story.
An example of this is:
http://www.youtube.com/watch?v=KsxSxF3JKeU "Jessie J- Who's laughing Now."

      A narrative video was used in the clip above because it helps you understand the story behind the lyrics. It gives more meaning to the lyrics as you can see what the song is about. It makes you understand her life.
     The artist is the main person in the video and she is telling the audience a past event. She is telling the audience about her past experience through her lyrics and video. The audience will get a better idea of the emotions the artist had during the experience. For example, we understand that Jessie had a hard childhood but has grown to be better than all the bullies which is promoting her to be a good roll model to children.
     In the music video, Jessie has a younger version of herself so you can imagine what it was like for her. This is memorable because the story/ lyrics reach out to everyone and its got real emotion.

A performance video is a video that has been videoed at a live performance.
An example of this is:
http://www.youtube.com/watch?v=mHFp_r02zzY "Katy Perry- Roar. Live"

    The song was at a concert so that's great publicity for the artist and the song. I think this was good because it shows that Katy Perry doesn't need fancy camera/ editing skills to show her message, she put on a great show and sung really well which is also why it makes a great performance video.
     I think the memorable part of the song is that Katy delivered her song in a fun way and sounded great which is always great. Her outfit, actions and props matched the song really well which is a bonus, I liked that she wasn't in a studio because it made it original and memorable.

A Concept video is a video that hasn't got a structured narrative. The lyrics don't match whats happening in the video.
An example of this is:

http://www.youtube.com/watch?v=uAOR6ib95kQ "Gorillaz- Dare" (Skip to 40 seconds on music video)

The lyrics and the acting in the video have no link. The music video doesn't connect with the lyrics, its random.